About Nick Kidd — I cut an office in half to sell a chip
Most of what I sell, you'll never see. My job is making people feel it anyway.
+60% brand preference. +59% purchase intent.
Qualcomm, Snapdragon, Fluence, Audi, Samsung.
How I think
- 01
Move the problem somewhere people live.
A spec is easy to ignore. A CEO with his suit cut in half isn't. Put the problem where people already have an opinion. Then take a side.
- 02
Question the brief first.
Clients show up with a diagnosis. I want to know what's behind it. What's broken? What does winning look like? Answer that before anyone sees an idea.
- 03
Make it for the buyer.
Most B2B ads are built to impress the client's boss. Every review adds one more feature until it's a sales sheet. I make brave creative that gets results.
- 04
Go wide, then get ruthless.
Bad ideas early are fine. At the end, an idea has to be ownable, scalable, and talk like a f*cking human being. If it passes, I fight for it.
- 05
Human-led AI.
AI is a force multiplier when you point it at what it's good at. Research. The bones of an idea. Used everywhere, it makes everything average. Taste stays human.
Primary strengths
- 01
B2B
Tech storytelling that doesn’t feel like B2B — for Qualcomm, Fluence, HPE and Nutanix.
- 02
B2C
Award-winning campaigns and retail for Audi, Samsung, Pizza Hut and Pepsi.
- 03
UX
Websites, SaaS products and behavioral design that make complex systems feel simple.
- 04
AI
AI creative engineering and AI-enabled workflows, from proof of concept to production.
- 05
Operations
Intake systems, scalable workflows and department structures that let teams do their best work.
- 06
Creative Strategy
Finding the story at the core of a brand — then building everything from it.
Experience
- 2024 - now
Associate Creative Director
Transmission Agency
I storyboarded, pitched, and co-directed a global, multi-channel campaign spanning video, animation, photography, web, and sales enablement. I maintained $1M+ client relationships, led a creative team of 7 into deeper brand understanding, introduced scalable workflows, and partnered with the VP to drive revenue growth, account expansion, and long-term client retention.
- 2022 - 2024
Design Director
Pathfinder Studios
I partnered directly with the CEO to lead creative strategy, UX, and brand execution across websites, SaaS products, and agency initiatives. I managed cross-functional teams, drove business development, and translated complex systems into elegant experiences, often serving as the primary client lead and interim product partner.
- 2020 - 2022
Senior Art Director
Transmission Agency
I led award-winning campaigns for global tech brands. I shaped creative culture, rebuilt agency workflows, partnered on executive-level strategy, and delivered international digital campaigns consistently exceeding deadlines, driving upsells, and strengthening cross-agency collaboration.
- 2015 - 2020
Art Director
TracyLocke
I began as a Studio Artist managing the high output needs of global brands and quality checking every piece that left the agency. Then worked my way up to be an Art Director for Audi and Samsung leading award-winning work.
Select clients
- Qualcomm
- Audi
- Samsung
- T-Mobile
- AMD
- WKKF
- HPE
- Pizza Hut
- Pepsi
- Nutanix
- Fluence Energy
- HP
- F5
- Software AG
- Poly
- Citrix
Recognition
- 2026 Silver Addy Transmission
- 2026 Bronze, The Drum Awards Transmission
- 2026 Gold B2 Award Transmission
- 2026 Gold Reggie Transmission
- 2026 Silver Telly Transmission
- 2024 Gold Marcomm Freelance
- 2019 32 Under 32 TracyLocke
- 2018 Gold National Addy TracyLocke
- 2018 2 Silver National Addy's TracyLocke
- 2018 Lürzer’s Archive’s 200 Best Illustrators TracyLocke
- 2018 Gold DSVC Award TracyLocke
In their words
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“Nick is one of the most talented, hardworking, and exploratory creatives I've had the pleasure of working with. His high-quality work output and solution-focused concepting skills are perfectly complimented with his ability to take constructive feedback and push himself professionally. Nick's drive and fire for the industry are characteristics that cannot be taught, making him an extremely valuable player on absolutely any team.”
Kevin Forister
Creative Director
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“Nick is a pinnacle example of a curious creative. He is constantly aware of new trends and strives to learn and understand them. I've then seen him apply that knowledge to client asks and internal agency projects. He's constantly looking to innovate and grow not only himself but also the team around him. His motivation and curiosity is infectious.”
Josh DuMond
Associate Creative Director
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“Working with Nick has been a transformative experience. As the Director of Design, he brings an incredible blend of creativity, leadership, and strategic vision to every project. His ability to take abstract ideas and turn them into beautiful, user-centered designs is second to none. What sets Nick apart is his approach to leadership. He not only encourages innovation but also ensures that his team has the tools and support they need to excel.”
Pratik Barvaliya
Full Stack Developer
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“If you're looking for a self-starting thought leader, look no further than Nick. During his time at TracyLocke, he brought forth multiple, actionable pieces on emerging technology and social, that as a strategist I appreciate deeply. That kind of leadership and genuine desire to push the envelope of client and creative thinking is a true rarity in this business, and I am officially jealous of any agency that scoops him up. Do not let this talent pass you by!”
Juliet Walker-Wilde
Consumer Insights Strategist
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“I directly reported to Nicholas almost everyday. From the very beginning, it was obvious how driven and passionate Nicholas is about his work at TracyLocke. He always took the time to answer my questions or walk me through an assignment when I didn't fully understand what was being asked of me. Even from the beginning of the summer, he was always asking how I wanted to improve as a designer and how he could help with that.”
Meredith Kern
Creative Strategist
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“Nick is not just a talented designer, but also a fantastic team leader. He creates an environment where innovation thrives and everyone feels valued. His strategic thinking and understanding of the bigger picture make him a perfect fit for roles that require a blend of creativity and business acumen.”
Vitalie Glodeanu
Senior Full Stack Developer