Pathfinder Studios
Leading design and operations for a digital studio. Brand evolution, website rebuild, ops innovation.
- Client
- Pathfinder Studios
- Role
- Design Director
- Category
- Branding
- Year
- 2024
Overview
As Design Director, I lead marketing initiatives, manage designers, develop new business, and work directly with the CEO on product development and creative direction.
Approach
We rebuilt the website from scratch, pushing Webflow to its limits. The new brand takes inspiration from NASA and Ghost in the Shell for a modern space agency feel. We created a powerful homepage scroll experience with micro-animations throughout.
I also built an RFP proposal engine that lets us create 12-page bespoke proposals in as little as 5 hours.
Outcome
The rebrand positioned Pathfinder as innovators. The new system dramatically increased our speed and quality of client proposals.
All work