Snapdragon wanted a B2B campaign that wasn't boring. We found a massive opportunity: Intel only performs at 55% when unplugged. Snapdragon doesn't lose performance. That's a huge competitive advantage.

We created three video campaigns. 'Let's Give 55%' reimagined iconic movie scenes with leaders asking for 55% effort. 'Office Tripped' showed what happens when office equipment works at 55%. 'What's The Intel' went straight for the jugular with a direct comparison.

I storyboarded and directed all three spots, plus photoshoots for Snapdragon's content library. We had 5 days to shoot across multiple locations and verticals.

The campaign made headlines and generated millions of views. The 'What's The Intel' spot alone reached millions. Pre-orders exceeded projections significantly.

• 158% over average branded attention x behavior change
• +4,155% nurture enrollment QoQ
• +1,596% clicks YoY
• +557% impressions QoQ
• +29.4% in recommendations
• +60% in brand preference
• +59% in purchase intent
• 5,000,000+ units sold